Our History

Over 25 years ago, North Bay Bavarian was one of the first BMW speciality service shops in the Santa Rosa area. Today, North Bay Bavarian continues its reputation as the original Bavarian Motor Works (BMW) repair facility in Santa Rosa, proudly serving the North Bay area of San Francisco.Many clients ask us what Bavarian Service means. Bavarian Service from North Bay Bavarian is our high-standard level of service that strives to match the excellence level you would find in a Bavarian Motor Works factory. To illustrate our point, here are some key points that you should know about our founder, Rick Row, of North Bay Bavarian:

  1. Rick Row discovered his passion for repairing BMWs in 1979, and never looked back.
  2. As a mechanic, Rick Row completed the BMW factory, Bosch, and ASE trainings in 1987.
  3. The main focus at North Bay Bavarian is on thoroughness, perfection, and customer service.
  4. Rick personally oversees all the work that comes through North Bay Bavarian.
  5. For big, challenging projects, Rick will service and repair the vehicle himself.
  6. North Bay Bavarian can fix vehicles that the Dealer cannot fix.
  7. We do anything from a cold air intake to full race car preparation including designing and building the roll cage, metal fabrication, suspension tuning, custom exhaust systems, big brake kits, and engine tuning.

As you can see, North Bay Bavarian is the original Bavarian Service shop offering services that are head and shoulders above those offered by other repair shops. We fully believe that the ultimate driving machine needs the ultimate service, and you’ll find that here at North Bay Bavarian.

For all of us who love our BMWs, here are some interesting factoids you may find interesting:

  1. BMW stands for Bayerische Motoren Werke. In English, that would be: Bavarian Motor Works.
  2. The BMW Roundel logo symbolizes 2 things:  The Roundel logo stems from the days of its aircraft heritage, and symbolizes a spinning propeller. The blue and white fields on the Roundel logo represent the colors from the Bavarian flag, the state of Germany where BMW is headquartered.
  3. The BMW 303, a middle sized sedan produced by BMW in 1933 and 1934, was the first BMW to use the ‘kidney grill’ which today is a hallmark of the company’s models.
  4. The first BMW ‘series’ was the 5-series, released in 1972.
  5. If you’re a BMW fan, you know that all BMW cars have codes – E21, E30, E36, E39, E32, E12…  The “E” stands for Entwicklung, which means Development, in English. Speculation warrants that BMW switched to F code with the new 7-series because they ran out of E-numbers.
  6. The BMW 700 was a direct competitor to the VW Beetle with a rear mounted engine, rear wheel drive, a boxer engine, and an air cooled engine.
  7. The first car made by BMW was the BMW Dixi. BMW bought the Automobilwerk Eisenach in 1928 and, with it, the rights to build the Dixi car. Soon after that, they dropped the Dixi name.
  8. On April Fool’s Day in the UK, BMW’s marketing team publishes different adverts in the newspaper that are are humorous, and quite intelligent. If you want to take a look at some of them.
  9. Bob Marley was a BMW driver and here’s why:  “I have a BMW. But only because BMW stands for Bob Marley and The Wailers, and not because I need an expensive car.”

To schedule an appointment with North Bay Bavarian, call 707-545-0820 or email northbaybavarian@yahoo.com. North Bay Bavarian is conveniently located at 1801 C Empire Industrial Ct. in Santa Rosa, California 95403. We are open Monday through Friday from 8:00 AM to 5:00 PM.