Pass the Popcorn



It’s a rainy weekend with not much to do, and since this blog is mainly about BMW automobiles, I thought it might be fun to watch some movies about them.


The Hire was a series of eight short films made by BMW together with some of the worlds best directors and produced for the Internet in 2001 and 2002. The films starred Clive Owen and the BMW 7-series. The plots were all different, but one constant remains, Owen’s plays “The Driver”, a man who goes from place to place,  getting hired by various people to be a sort of a transporter for their vital needs. These films were some of the first to be known as “advertainment”, which blurred the lines between advertising and entrainment. They were a huge hit for BMW, viewed over 11 million times over four months in 2001. After the series began, the company saw their 2001 sales numbers go up 12% from the previous year. Hard to say if it was the films or the introduction if the MINI caused the jump in sales. But end results were staggering: the series had been viewed over 100 million times in four years and had changed the way products were advertised.

The first film is called Ambush, and was directed by John Frankenheimer. Just a few of the movies to his credit include The Manchurian Candidate, Grand Prix, Birdman of Alcatraz, Seven Days in May, and Ronin. Ambush featured the BMW 740i.

The Hire – Ambush

Next in the series is a film called Chosen, directed by Ang Lee, whose films include Crouching Tiger, Hidden Dragon and Brokeback Mountain. It features the BMW 540i.

The Hire – Chosen

The third film is The Follow. It’s directed by Wong Kar-wai, who is a filmmaker from Hong Kong, and high up on many lists of the worlds top directors. The Follow stars Forest Whitaker, Mickey Rourke and Adriana Lima. Chosen features the BMW 330i coupe and Z3 roadster.

The Hire – The Follow

Next up is Star, directed by Guy Ritchie whose films include Snatch and Sherlock Holmes. It stars Madonna and features the BMW M5.

The Hire – Star

Power Keg, directed by Alejandro Gonzalez Inarritu. This famous Mexican directors films include 21 Grams, Babel, and Biutiful. This film stars Stellan Skargard and Lois Smith, it features the BMW X5 3.0i.

The Hire – Powder Keg

The great Hong Kong director John Woo gives us our next film, Hostage. Woo’s films include The Killers, Broken Arrow and Mission: Impossible 2. Hostage stars Maury Chaykin and Kathryn Morris. The BMW Z4 3.0i is featured.

The Hire – Hostage

The seventh film in the series is Ticker, by Joe Carnahan, who also directed Smokin’ Aces and The A-Team. This one stars Don Cheadle and F. Murray Abraham, with cameos by Ray Liotta, Robert Patrick, Clifton Powell and Dennis Haybert. This one also features the BMW Z4 3.0i.

The Hire – Ticker

Our last film is Beat the Devil, directed by Tony Scott. Scott’s many films include Top Gun, Days of Thunder and Unstoppable. Beat the Devil stars James Brown, Gary Oldham and Danny Trejo. Marilyn Manson makes a cameo appearance. The BMW Z4 3.0i once again is featured.

The Hire – Beat the Devil

And that’s our show for today, hope you enjoyed it.